The department of professional appliances and products was established as a service for those who purchase kitchens, enabling them to also purchase electrical appliances, work surfaces, sinks, and faucets to be installed in their kitchens – in order to facilitate the selection of the best, highest quality, and most suitable products. The term “Value for Money” – value in terms of quality, has governed us in establishing the department and creating a catalog that will be used a guide on the subject of products for the kitchen, which is today the heart of the home. Professional design consultation: As we approach the determination of a line of products that are necessary in a kitchen according to the dream and usage for each client, we consider all of the family’s needs according to size, the optimal utilization of space, and of course the design of the kitchen – with the client’s budget as a guideline. Coordination: The kitchen – the space in the home demanding the most investment and the most complicated and precise adjustments required due to all the parts and components – requires coordination as thorough as possible between suppliers and products. A kitchen that is designed and assembled correctly reflects the whole house in terms of design, and significantly affects the quality of life in the home. “Semel” takes care of all coordination between suppliers in matters of supply, installation, and instruction, while striving for perfection. Price: “Semel” considers the price of components to be very important and an integral part of the service provided to its loyal customers. “Semel” is committed to making every effort to submit the best prices in the market, and to compete with any reasonable quotes on the market, as a service to its customers, many of whom have been loyal for more than 30 years. Warranty: After installation, “Semel” is committed to providing the best products within the budget set by the customer. Experience accumulated over the years enables “Semel” to offer and recommend the best products, and in this matter will also back up the customers’ warranty from the suppliers.